Dallas Craft Brewery Unveils “Sell The Team” Beer In Response To Mavericks Trading Superstar Luka Dončić

Fans of Dallas, Texas sports teams are really going through it right now... First off, the Dallas Cowboys have been just shy of a dumpster fire in recent years. That's mostly thanks to Dallas Cowboys Owner/President/General Manager/Demise  refusing to release control of the team to anyone else and rambling about glory holes (yes, he actually does that a lot). https://twitter.com/JeffKolbFOX4/status/1883991196839862462?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1883991196839862462%7Ctwgr%5Ef5c192da076acee83d365aa93203745fb2310f6f%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.whiskeyriff.com%2F2025%2F01%2F27%2Fjerry-jones-reminds-cowboys-fans-that-its-a-low-percentage-of-smiles-glory-holes%2F Though Dallas' football team - and "America's Team" for that matter - has struggled in recent seasons, residents in the Dallas-Forth Worth metropolitan area could always rest easy at night knowing the NBA team in their city included one of the greatest young talents the world has ever seen in Luka Dončić. That is until the Dallas Mavericks traded the 25-year-old to the Los Angeles Lakers this past Saturday. At the time, when the news broke just before midnight, NBA fans and the world at large were stunned by the trade. I'd be willing to bet that people have never asked, "Is the internet fooling me here?" more than they did when this trade, which sent Lakers star Anthony Davis to Dallas in exchange for Luka, was made official. ESPN's Shama Charania broke the news... and made sure to clarify that it was a real trade: https://twitter.com/shamscharania/status/1885920217362051276?s=46 Now days removed, with plenty of time to digest the news, people are still calling it the most shocking trade in NBA history. Why would a team give up their perennial, once-in-a-generation star for Anthony Davis - a player who is talented in his own right, but is older and injury prone? It just doesn't make much sense (unless it was all a rouse to stick it to the NFL during Super Bowl week). Dallas Mavericks fans are distraught to say the least, and a Dallas craft brewery by the name of Celestial Beer Works has decided to capitalize on the collective sadness (the American Dream). They are striking while the iron is hot, as they just announced a new Double Hazy IPA called "Sell the Team." They shared with their followers (and Dallas Mavericks fans) that the beer will be available sooner rather than later, and if they simply can't wait to drink away their pain, the craft brewery is offering a 10% off special: "Dallas, if there was ever a time to drown your sorrows, it would be now! This beer is coming soon, but in the meantime: ALL WEEK, if you come into the taproom wearing Mavs gear (or holding a jersey if you can’t bear to wear it anymore) you’ll get 10% off all your draft beers." https://www.instagram.com/p/DFnJbxsJDw9/?utm_source=ig_web_copy_link Love that the can's label says, "This beer pairs well with our despair and confusion." Absolutely brilliant work... no notes whatsoever. Just hope they stock up on the Liquid I.V. because those IPA hangover hit hard... And the best part is that Dallas Mavericks fans (might as well group in Cowboys fans too) really are looking to drown their sorrows with this special IPA, as they explained in the comment section below the announcement: "Going to be sipping this while listening to sad Sarah McLaughlin songs." "Can we also get a ‘Mark Cuban buy the team back’ beer?" "Save me a case of those, please." "They were fast with this one... great work guys." "Need this in the stadiums." Prayers up for Dallas. This post contains links from our Affiliate Partners program. If you use these links to make a purchase, we may earn a commission at no additional cost to you.