The only thing better than the classic Budweiser Clydesdales in a Super Bowl commercial? A precious Clydesdale foal...
Today, Budweiser released their 2025 Super Bowl commercial "First Delivery," which follows a young Clydesdale foal who is eager to join the iconic Clydesdale hitch on a beer delivery, but isn’t old enough just yet... but he doesn't let that stop him. Determined to prove himself, the baby Clydesdale notices a keg falling off the wagon as the hitch prepares to leave to make a delivery, so he nudges it along the delivery route and eventually gets to the bar, where locals are hanging out after the end of a long day of work.
One starts to tell a joke about a "horse walking into a bar" right as the foal rolls the keg inside to the shock of everyone at the bar. The commercial was directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial director Henry Alex Rubin, and created by FCB New York.
Of course, Budweiser is known for their many touching and iconic Super Bowl commercials, and Kristina Punwani, Head of Marketing at Budweiser USA, says they want to continue that with this year's edition:
"Budweiser’s Super Bowl legacy is an important part of our brand history, and through the decades, we’ve secured a place in the hearts of millions of fans with our unforgettable characters, quotable one-liners and heartfelt commercials. With the help of our beloved Clydesdales and a determined foal, this year’s commercial captures our commitment to deliver for consumers since 1876 and toasts to those who put in the hard work it takes to achieve their own goals, despite any obstacles along the way."
"First Delivery" is the 47th Super Bowl spot featuring the Budweiser Clydesdales, who have stood as a symbol of Anheuser-Busch’s tradition and heritage since 1933. The Budweiser commercials are one of the unique brands I think many people look forward to seeing every Super Bowl Sunday, and this one may once again have you crying in your beer...
It's such a sweet commercial, and even more fun to watch with the cute little Clydesdale foal. Fans on YouTube and Instagram seemed to be loving it too, with them pretty much universally praising Budweiser for another heartwarming commercial featuring their beautiful Clydesdales:
"Always nostalgic, always good ads. Cheers.""Nothing can beat a Budweiser Clydesdales’ commercial!""Budweiser has the best ads!!""I'm so crying this commercial! Budweiser Clydesdales.... FOREVER!""Love it, no notes Budweiser.""That little guy’s a star.""These commercials always bring tears to my eyes. Once again, great job!""The best delivery ever.""Terrific commercial! The best one since the ones with the little yellow Labrador.""WOW. Well done! Thanks for letting us watch.""CRYING. Absolutely love the commercial and love those Clydesdales.""Spectacular commercial Budweiser!! Someone’s cutting onions again.""The best!! Thank you for making my day!""Wonderful!!! These commercials make me smile.""Love love love all this commercials!!! Are awesome!!! Thanks.""Thank you Budweiser, I love your commercials every year.""Love the Gorgeous horses and absolutely heart warming commercials!! Keep it going Budweiser!!"
It's a great one, and you can watch it here:
https://www.youtube.com/watch?v=K0iKgJXy_gk
