Pabst Blue Ribbon Unveils Epic 180-Rack

Garage beer season just got better. The 30-rack can move aside because a new big boy is in town. https://www.instagram.com/p/C7pqn0Ts_1d/ Today, Pabst Blue Ribbon, better known as PBR, announced it is celebrating 180 years in business—and it's epic. One beer in a case for each year of business means the Milwaukee beer company is selling a 180-rack. With that many beers, any day can take a 180-degree turn. Starting on June 4th, PBR drinking can purchase this legendary 180-pack of beer. The packaging for the 180-pack highlights monumental moments in the brand's history, including mascots like Cool Blue, the brand’s legendary namesake and ship pilot, Captain Frederick Pabst, the prohibition cheesemaking era, and other legendary Pasbt slogans and graphics. If you're not looking to store 180 beers, PBR fans can still enjoy the celebratory packaging on other case sizes. While the 180-rack is smaller than the 1844 rack they put out in 2022, this release still highlights the brand's fun attitude that embodies the American spirit of those who enjoy a good, cheap drink. Each beer costs less than a dollar at a retail point of less than $100. You can't even get a McDonald's Coke for that much anymore. This is the steal of the summer. Now it's time to find one of these bad boys for work research purposes... [caption id="attachment_596710" align="aligncenter" width="848"] PBR[/caption]