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Think I’m hankering for a Triple Dipper and a Presidente Margarita.
Chili’s is known for its comfort food, incredible prices, and $5 Margarita of the Month, but today, the chain restaurant is showing the world that it is much more than a place that serves reasonably priced food or has a hilarious Twitter account.
Sidebar: If you haven’t acquainted yourself with Chili’s Twitter, I highly recommend following them. It’s pure gold.
February is the shortest month which is very sad because it means less days to go to Chili's
— Chili's Grill & Bar (@Chilis) February 5, 2025
While some companies spend a small fortune advertising during football’s biggest night of the year, the Super Bowl, other companies, like Chili’s, are putting their marketing dollars toward another sport: NASCAR.
In honor of NASCAR season kicking off with the Daytona 500 at the Daytona International Speedway this weekend, Chili’s is getting fans fired up and enticing them to watch the races from their local Chili’s if they cannot be at the speedway. But Chili’s is doing more than laying down a good deal on its menu; it has released a heater of a jingle.
Sung by Ty Blackwood, a fictional NASCAR driver turned country music singer, Chili’s released its NASCAR-inspired anthem, “Ride the Dente.” The country single features lyrics about a cowboy who wants to escape the modern world by posting up at his local Chili’s to watch NASCAR while sipping on an ice-cold Presidente Margarita.
“Chili’s wanted to reintroduce the Presidente Margarita
To our NASCAR audience
But that was pretty complex,
So we came up with a catchy line
Ride the ‘Dente
Ride the ‘Dente
All I wanna do is
Ride the ‘Dente…“
The song highlights that the restaurants will have all the NASCAR races on their TVs this season, and what pairs perfectly with that? A triple dipper and a ‘Dente.
While this country-inspired advertisement is all in good fun and hilariously shows the singer riding the Presidente Margarita shaker…I must admit this is not a bad little jingle. And honestly, it would fit right in with half of the music on pop country radio these days.
Check it out:
Chili’s fans passed the vibe check in the comments section, noting that this jingle is a heater. One user even stated that it is Grammy-worthy.
“Hey, if Beyoncé can win one for Best Country Album, anything is possible.”
Read a few of the responses left on the post while you’re here.
“Shipping you a Grammy right now, bestie.”
“ON REPEAT.”
“Good one, stuck in my head now.”
“Playing this song on repeat all weekend.”
“Live performance at the Daytona Chili’s Saturday?”
“Will this be on Spotify? I need it on my wrapped.”
“Chili’s you’re so talented this song is so good!!!”
That Justin Haley “Ride the Dente” Chevy #7 car is lookin’ pretty clean too:
The post Chili’s (Yes, The Restaurant) Just Dropped A Country Song For NASCAR & Margarita Lovers first appeared on Whiskey Riff.