Coors Light Goes Viral With Beer Can Face Rollers, & I’ve Never Wanted Something So Badly

Now, this is marketing genius. This is product innovation at its finest because it not only appeals to the woman in your life but also promises a fully stocked fridge of beer for the man in your life. Coors Light is genuinely breaking barriers with this new PR gift. A New York-based influencer who goes by Jaz is going viral on social media for showing a product she received in PR that combines beauty with beer. I have never been so jealous of an item. As a chronic scroller, I constantly watch influencers talk about PR packages they've received. From clothes or food to beauty products, it's impressive to see what creative ideas companies come up with to get influencers to talk about their products. However, Coors Light won the best PR package this year by gifting influencers with a face ice roller. This is not your typical face roller because to use the cooling ice part of the device, you have to pull out a cold Coors Light can and pop it into the holder. Jaz showed herself using the product, rolling the can over her face. "I already know what you're thinking. 'Oh my god, Jaz, your face is getting so snatched. What have you been using?' Um, Coors Light.  Because I got this in PR, and why am I kind of obsessed? A cold beer as a face roller? These brands are getting creative."

@justjazzzyidkI’m kind of obsessed ♬ original sound - jaz

Traditionally, ice rollers do not have a removable ice pack; they are a solid unit kept in the fridge. But Coors Light's contraption allows you to make an ice roller out of something often found in your boyfriend's or husband's fridge: beer. It's the perfect item to appeal to men and women. Coors Light, if you by chance see this, I would LOVE to be on your PR list to get my hands on this bad boy... The item was not just a PR gift but also available for purchase for a short time on their website as part of their Case of the Monday collection. Coors might want to consider bringing it back. https://twitter.com/1440_Daily/status/1882594183372067097 This is innovation that excites. Check out some of the comments left on the post. "I’ve never wanted a pr package more. This is hilarious and genius." "Bye, why did I think that was a lint roller at first." "Can you please hook us up? We love Coors light?" "HAHAH, why did I think you made this." "I’ve never been more jealous of a PR gift." "The mountains are blue, and the face is snatched." "Wait, this is genuinely genius." "Ok, me on Sunday with the 24-pack of Costco Coors Light I just bought LMAO." "Nothing is colder than the Rockies!" "I need this." "Wait, I genuinely need this for my co-worker. She’d die." "HOW DID U GET ON COORS LIGHT PR LIST??!!! SO JEALOUS." "Well, the mountains are blue." "Influenced." "Who doesn’t like an ice-cold silver bullet." C'mon Coors, send me one.... please?